Proposing a new summer event for people to socialize and enjoy popular movies from recent years. Monargo is a movie festival that takes place at Grant Park in Chicago, Illinois. It offers a range of attractions that are suitable for people of all ages.
The event is inspired by one of the world's most recognizable butterflies, the monarch. Monarch butterflies are well known for their remarkable migratory pattern. This represents the many people who will be traveling or “migrating” to Chicago to attend Monargo.
The festival goes on for three days and is made up of 12 different movies. These showings are split up into four movies a day. It offers a wide variety of films ranging from ratings of PG to R. Whether a person is interested in horror films or a family showing, Monargo has it all.
Monargo takes place at Grant Park which is located in the Loop community area of Chicago, Illinois. It is an urban park that is home to many of Chicago's most iconic landmarks and attractions.
There will be multiple stages set up and areas of attraction throughout the park. Areas of attraction include a variety of food trucks, games, and lounges.
Access to certain locations depends on the ticket package level purchased.
Color Scheme
The Monargo color scheme began with the color orange which is inspired by the coloring of a monarch butterfly. A shade of green, with a hint of blue, was then added to complement the burnt orange. The third color in this scheme is a light shade of green that goes well with its darker shade.
There are two patterns that make up Monargo. Both of these patterns are or are inspired by butterflies. The pattern on the left is made up of markings that can be found on a butterfly wing. The Pattern on the right is a repeated butterfly. This butterfly is a simplified version of a real butterfly.
The Typography of Monargo
There are two different typefaces that are used for the platforms of Monargo. Coolvetica is mostly used for body text or subheadings. Lemon Milk is an all caps font which is used for the primary logo as well as headings.
